Accordion Content

• The design process for brand icons is structured to ensure clarity, collaboration, and creativity. It begins with thorough research and discovery, identifying the client’s goals, understanding their target audience, and analyzing competitors to uncover opportunities for differentiation. This step lays the foundation for aligning the design with the brand’s purpose and message.

• The ideation and conceptualization phase explores initial ideas through brainstorming and sketching. Multiple iterations are created, experimenting with shapes, styles, and elements to refine the concept into a cohesive design. Throughout this phase, feedback loops with clients ensure that the work stays aligned with their vision while incorporating valuable insights

• The final stage involves refinement and application, where selected designs are polished and prepared for deployment. Icons are tested for scalability and versatility, ensuring they work seamlessly across various media and applications. The result is a set of icons that not only meet functional requirements but also resonate visually and emotionally with the intended audience.