Poster Designs
Poster Designs Designed to Engage, A Poster Collection A diverse collection of posters and covers designed to captivate, inform, and inspire—featuring event promotions, client collaborations, and personal creative projects. Year: 2020-present Project Type: Poster Collection Role: Designer Poster Designs Designed to Engage, A Poster Collection A diverse collection of posters and covers designed to captivate, inform, and inspire—featuring event promotions, client collaborations, and personal creative projects. Year: 2020-present Project Type: Poster Collection Role: Designer Previous Project Previous Project Steam, the top gaming platform, is redesigning its mobile app to enhance usability, boost engagement, and improve user satisfaction. Next Project Next Project A print ad concept created to showcase the airport’s community impact, blending historical significance with its role as an economic and cultural cornerstone.
SMX Infographics
Santa Maria Airport Still Climbing, As a Vital Economic Partner in Our Community “Still Climbing, As a Vital Economic Partner in Our Community” highlights the growth and resilience of the airport while underscoring its deep commitment to the community. This message sets the stage for an ad that transcends typical promotion, focusing on the airport’s historical significance and its role as a vital economic and cultural asset in the region. Year: 2022-2023 Project Type: Collaborative Project Role: Lead Designer at S.Lombardi & Associates Santa Maria Airport Still Climbing, As a Vital Economic Partner in Our Community “Still Climbing, As a Vital Economic Partner in Our Community” highlights the growth and resilience of the airport while underscoring its deep commitment to the community. This message sets the stage for an ad that transcends typical promotion, focusing on the airport’s historical significance and its role as a vital economic and cultural asset in the region. Year: 2022-2023 Project Type: Collaborative Project Role: Lead Designer at S.Lombardi & Associates Objective To conceptualize a print ad for the Santa Maria Business and Visitor Guide in collaboration with the client, focusing on innovative ideas to communicate the airport’s role as a vital economic and cultural partner. The Process This project involved collaborating closely with the client and creative director to create a unique print ad that highlighted the airport’s role as a vital community partner. Moving away from traditional ad formats, the team developed an infographic-based design that combined visual appeal with meaningful content. By focusing on the airport’s history and community impact, the ad went beyond standard promotion. Its flexibility allowed for adaptation across multiple publications, showcasing the airport’s growth and resilience in a compelling and innovative way. Santa Maria Business and Visitor Guide 23/24 (p58) Accordion Title Accordion Content Research & Ideation The process for creating this print ad began with close collaboration between the client, the creative director, and the design team. The initial goal was to conceptualize ideas that would effectively highlight the airport’s commitment to the community. After brainstorming, the tagline “Still Climbing, as a Vital Economic Partner in Our Community” emerged as the foundation of the message. Challenges The true challenge lay in determining how to visually showcase this message. Traditional ads for the airport often relied on photographs and straightforward layouts, which felt typical and lacked a unique draw. To break away from this norm, the team decided to introduce an infographic-based design. The infographic approach allowed for scalability and the ability to present a visually engaging design that conveyed meaningful information about the airport. Deciding what to include in the infographic posed its own challenges. Questions arose: What details are most important? Should we focus on standard promotional copy? The team opted for a fresh direction—sharing the airport’s history and its vital role in the community. This approach turned the ad into more than just a promotional piece; it became a narrative that informed and connected with the audience. Execution The execution phase was particularly rewarding. The flexibility of the infographic design made it adaptable for various publications, allowing parts and variations to be switched out seamlessly to suit different audiences and contexts. The final ad not only stood out but also effectively communicated the airport’s significance as an economic and cultural cornerstone in the region. https://myartgex.com/wp-content/uploads/2024/12/24-SMX-Infographics-v8.mp4 Previous Project Previous Project A collection of posters and covers showcasing event promotions, client projects, and personal creative designs. Next Project Next Project A collection of brand icons crafted through client collaborations, coursework, and content creation, blending purpose and identity for lasting impact.
Zatrox Studio Kit
Zatrox Studio Unpacking the Complex, A Clear Guide to Understanding Services The Zatrox Studio Guidebook is a concise and informative resource designed to educate clients about the company and its services. This handbook delivers essential information, equipping clients with the fundamental knowledge they need to fully understand and engage with what Zatrox Studio offers. It’s the perfect tool for bridging the gap between complex services and client comprehension. Year: 2022 Project Type: Collaborative Project Role: Lead Designer Zatrox Studio Unpacking the Complex, A Clear Guide to Understanding Services The Zatrox Studio Guidebook is a concise and informative resource designed to educate clients about the company and its services. This handbook delivers essential information, equipping clients with the fundamental knowledge they need to fully understand and engage with what Zatrox Studio offers. It’s the perfect tool for bridging the gap between complex services and client comprehension. Year: 2022 Project Type: Collaborative Project Role: Lead Designer Objective To design an informative guidebook as a visually appealing, straightforward resource that clearly conveys essential information, ensuring clients easily understand and engage with the agency’s services. The Process The process began with breaking down the agency’s wide range of services into manageable and clear sections, ensuring that each part of the guidebook effectively highlighted Zatrox Studios’ offerings. Through collaboration with copywriters, I conducted research to identify the key services to feature and simplified complex concepts to make them accessible and engaging for clients. By outlining these steps early, the design remained focused on clarity and maintained a clean, modern aesthetic throughout. Mood Board Accordion Title Accordion Content Research The research process involved collaborating with copywriters to identify the key aspects of the agency’s services that needed to be simplified and highlighted for clients. Challenges The challenge lay in condensing this extensive information into a visually appealing and engaging format that avoided overwhelming the audience. By leveraging insights from this collaboration, I focused on creating a clean, modern design with bold typography and minimal clutter, ensuring the content was both accessible and impactful. Strategy & Execution To simplify complex information and create an engaging overview, I developed a modern design approach that balanced clarity with visual appeal. This involved leveraging bold typography and ample white space to create a visually striking yet clean layout, emphasizing key services with minimal imagery. The result was a guidebook that was both easy to understand and visually engaging for clients. ZatroXKit Guidebook Previous Project Previous Project A series of :15 spots for clients like Culligan and Santa Maria Airport, blending production and motion design to craft impactful, captivating visuals. Next Project Next Project Minute Maid evolves after 75 years, introducing Zero Sugar, Smoothie, and Energy beverages with a refreshed identity and packaging.
