MinuteMaid
After 75 years of delivering goodness, Minute Maid has expanded its beverage line to meet evolving consumer needs. With additions like Minute Maid Zero Sugar, Smoothie, and Energy, the company seeks a new identity and packaging design to reflect its future offerings.
Year: 2020
Project Type: Coursework
Produced: Independently
Mintemaid
After 75 years of delivering goodness, Minute Maid has expanded its beverage line to meet evolving consumer needs. With additions like Minute Maid Zero Sugar, Smoothie, and Energy, the company seeks a new identity and packaging design to reflect its future offerings.
Year: 2020
Project Type: Coursework
Produced: Independently
To revitalize the Minute Maid logo and create a dynamic, eye-catching packaging system for the new beverage line—Minute Maid Energy, aligning the brand’s identity with its innovative offerings.
To support my insights, I created a mood board inspired by my research to capture the overall visual style and tone. You can view the mood board here.
To define the problem, I created Point-of-View (POV) Statements for goal-oriented ideation and How-Might-We (HMW) Questions to guide brainstorming sessions. These were developed based on insights and needs identified in my preliminary research.
The new logo and packaging design rebrands Minute Maid with a modern, energetic twist. The bold, geometric “M” symbolizes simplicity and strength, perfectly aligning with the brand’s evolution. The packaging, inspired by the dynamic energy of batteries, uses vibrant colors and sharp lines to convey speed and intensity. This cohesive visual identity resonates with a contemporary audience, reflecting the innovative nature of Minute Maid’s energy drinks.
Dive into the creation of Feed the Bear, a puzzle game where you help a bear gather food for hibernation.
Explore the guidebook we crafted to help your clients easily navigate and engage with your business, ensuring a smooth and informed experience.